Philip Selznick seeded the origins of institutional theory in organization studies. He brought attention to the symbolic aspects of administration, such as when organizational tools and processes assume an importance beyond their concrete technical value—what he labelled institutionalization. In this episode, we discuss one of his classic works from 1949, TVA and the Grass Roots: A Study in the Sociology of Formal Organization that contributed to his theory of organization through an examination of the Tennessee Valley Authority -- was formed to foster recovery from the Great Depression.